TheJazzGroove.com
TheJazzGroove.com
Published on:
2011
Art Direction
- IdentityDesign BriefThe Jazz Groove is a Jazz Internet radio station playing elegant, melodic, laid back Jazz from legendary artists such as Miles Davis, Wes Montgomery and Nat King Cole, as well as contemporary Jazz icons including Joshua Redman, Chris Botti, Diana Krall and Brad Mehldau.
- Color preferences
- I'm not certain. What is key is that the logo communicate the "vibe" of the music: Relaxing (but not comatose), Elegant, Luxurious, Artful, Jazzy, Nothing too busy - simple is better - but
- G O R G E O U S ! !
- Further requirements
- What is key is that the logo communicate the "vibe" of the music: Relaxing (but not comatose), Elegant, Luxurious, Artful, Jazzy, Nothing too busy - simple is better - but G O R G E O U S ! ! If I had to pick four thematic principles for the logo, they'd include:
- 1. A laid-back chilled-out feeling.
- 2. Passion for Jazz - passion for music.
- 3. Elegance, style, warmth. An elegant upscale feel is important. The station will play not just old music but at least 50% from the 90s through today. So classic elegance with a modern twist. 4. Simplicity - less is more.
- About 30-40% of the audience will be African American, 60-70% White, Latino & other races. The station will have an urban, cosmopolitan flavor.
- Paul Goldstein
- Founder / President
- TheJazzGroove.com
- www.thejazzgroove.com
- "Yohannes was an absolute pleasure to work with - extremely flexible in making changes, great ideas and the final result speaks for itself -brilliant!"
Paul GoldsteinFounder / President
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